Associate Director, Audience Data & Platforms
Core
Drive ad/mar tech and data integration strategies for clients, implementing them with internal teams to maximize data opportunities and audience insights.
Role type
Senior IC Associate Director (Data Strategy & Client Management)
Builds
Data strategies, audience profiles, and technology deployment plans for advertising clients.
Domain
Digital advertising, marketing technology, and data management.
Required skills
Digital advertising strategy, AdTech ecosystem knowledge, Identity resolution, CDP management, Client relationship management, Project management, Vendor selection, Data flow analysis, Team leadership, Technical communication
Preferred skills
Clean rooms expertise, Full-funnel measurement, Streaming video, Rich media, Dynamic creative, OBA, Ad verification
Technologies
Identity Resolution platforms, CDPs (Salesforce, Adobe, Treasure Data), DSPs, Ad servers, Rich media, Dynamic creative, Streaming video, OBA, Ad verification
Responsibilities
Manage data strategy for advertising clients; Oversee relationships with Identity Resolution platforms and CDPs; Partner with internal Programmatic arms for campaign activation; Author and review media documents; Mentor manager and associate level staff.
Seniority
Senior, hands-on IC with management responsibilities
