Product Manager, Identity and Audience Onboarding
Core
Own the end-to-end lifecycle of audience identifiers powering targeting, optimization, and measurement across Netflix Ads, defining the roadmap for the identity management platform including the identity graph, public APIs, and unified identifier storage.
Role type
Senior Product Manager (Ad Tech / Identity Infrastructure)
Builds
Advertiser-facing products for onboarding and managing advertising signals, identity graph, public APIs, and direct advertiser integrations.
Domain
Streaming / Connected TV Advertising / Identity Management
Deliverable
product features
Required skills
Product strategy and roadmap ownership, Ad tech product lifecycle management, Identity graph matching (deterministic and probabilistic), Ad server/SSP/DSP integration design, Cross-functional leadership, Legal compliance in advertising
Preferred skills
Experience scaling ad tech platforms, Deep understanding of CTV ads and privacy enhancing technologies, Familiarity with global advertising regulation
Technologies
Identity graph, Public APIs, Ad servers, SSPs, DSPs
Responsibilities
Set long-term vision for a unified identity platform balancing data ingestion/normalization/retention with delivery commitments, Partner with engineering/science/design to ship advertiser-facing products, Work across sales/ops/marketing/strategy/policy/legal to drive adoption, Act as subject matter expert on advertising identity governance, Articulate product strategy to stakeholders from engineering to executive leadership
