Vice President, Precision
Core
Lead the global launch of the Precision programmatic media model, driving adoption, strategy, and execution for iconic consumer brands.
Role type
Senior leadership (VP) in programmatic media buying and strategy
Builds
Scalable programmatic campaign execution and new market opportunities for clients
Domain
Digital advertising, programmatic media buying, consumer marketing
Required skills
Programmatic marketing expertise, digital media buying (Display, Video, Social, Search, Mobile), team leadership (10+ reports), stakeholder management, financial/operational accountability, strategic thought leadership
Preferred skills
MBA or advanced degree in Marketing/Advertising, experience in agency or media company growth environments, deep knowledge of DSP/CDP/DMP ecosystems
Technologies
DSPs, CDPs, DMPs, MS Office (Advanced Excel, PowerPoint)
Responsibilities
Manage a team of Directors and Managers responsible for programmatic execution; drive adoption of Precision service models through advocacy and education; define innovative strategies for clients; ensure optimal deployment of programmatic techniques; oversee training and development of direct reports; partner with internal teams (Solutions Consulting, PMX Inventory, Product & Engineering) to deliver value.
Seniority
Executive (VP), hands-on leadership with strategic oversight