Generationenberater (m/w/d)
Core
Planning, steering, and developing target-group-specific marketing activities along various life phases and generations, with a special focus on the youth and senior markets.
Role type
Strategy-level marketing consultant (Private Banking)
Builds
Generation-specific marketing, communication, and campaign concepts; new offers and value-added services for different generations.
Domain
Banking / Private Banking / Marketing
Deliverable
product features
Required skills
Strategic thinking, market and societal trend analysis, target group analysis, concept development, project coordination, data analysis, stakeholder management
Preferred skills
Experience in generation consulting, knowledge of private banking products, understanding of different target groups and life phases
Technologies
None stated
Responsibilities
Develop new offers and value-added services for different generations; coordinate collaboration with internal departments, campaign management, and external partners; ensure compliance with quality, communication, and data protection standards; measure success via relevant KPIs, reporting, and feedback.
Seniority
Mid-level, hands-on IC