Senior Analyst, Data and Analysis
Core
Senior Analyst building strategic and tactical foundations for data-driven marketing efforts, fueling client growth through brand campaigns, site optimization, and online testing.
Role type
Senior IC data analyst (marketing strategy)
Builds
Data-driven marketing strategies, measurement plans, performance reports, and test-and-learn designs for client campaigns.
Domain
Digital marketing, advertising, and e-commerce analytics
Deliverable
dashboards & analysis
Required skills
Data analysis, SQL, Excel (pivot tables, vlookups), dashboarding tools (Google Data Studio, Tableau), web analytics platforms (Google Analytics, Adobe Analytics), advertising platforms (Google Ads, Meta Ads), paid search, test-and-learn design, stakeholder communication
Preferred skills
Generative AI tools (Microsoft Copilot, ChatGPT, Gemini, Claude), e-commerce or direct-to-consumer media measurement, retail media measurement
Technologies
SQL, Google Data Studio, Tableau, Google Analytics, Adobe Analytics, Google Ads, Meta Ads, Microsoft Copilot, ChatGPT, Gemini, Claude
Responsibilities
Instituting frameworks across project and campaign lifecycles including measurement plans and performance reporting; Supporting media forecasting, budget pacing, and performance reporting across paid media channels; Diving into large data sets to uncover insights and provide recommendations; Connecting dots across channels (display, site, search, email, social) for a holistic marketing view; Analyzing site and media data to optimize conversion efficiency (ROAS) and effectiveness; Partnering with data engineering to implement databases for reporting and visualization; Identifying and implementing test-and-learn opportunities.
