Marketing Automation Specialist
Core
Lead CRM/Marketing Automation (MA) actions based on set goals, KPIs, and action plans, including media planning, estimation, and strategic analysis.
Role type
Marketing Automation Specialist
Builds
Customer journeys, automated scenarios, and personalized communication campaigns for clients.
Domain
Digital Marketing / CRM
Deliverable
product features
Required skills
Marketing Automation planning and optimization, Customer lifecycle management, Data segmentation, A/B testing, Strategic analysis and reporting, CRM/MA tool configuration, Client relationship management, Advanced Excel, Trend analysis in MA
Preferred skills
Experience with Adobe Campaign, Salesforce Marketing Cloud, or Synerise, Knowledge of Polish and global MA trends
Technologies
Adobe Campaign, Salesforce Marketing Cloud, Synerise, Excel
Responsibilities
Lead CRM/MA actions based on goals and KPIs, Plan media campaigns and create estimates, Design customer journeys and automated scenarios, Create client segmentation based on data and behavior, Conduct A/B tests and translate results into optimization recommendations, Prepare strategic analyses and presentations, Support tool configuration and integration, Manage client relationships and propose new solutions
Seniority
Mid-level, hands-on IC
