Freelance Manager, Commerce Media
Core
Design shopper media strategies for CPG clients at assigned retailers to drive conversion and ROI using proprietary intelligence platforms.
Role type
Freelance Manager, Commerce Media
Builds
Insight-backed media strategies and full-funnel media plans for CPG clients
Domain
Retail media / Commerce marketing
Required skills
shopper/retail media strategy, omnichannel media ecosystems, media plan building, optimization, measurement, data analysis, stakeholder management, vendor relationship management
Preferred skills
knowledge of self- and managed-service retail search strategy, experience with tools like Simmons, MRI, Kantar, relationships with key retailer personnel
Technologies
Marilyn® Predictive Commerce Intelligence platform, Criteo, CitrusAd, Pacvue, Kenshoo, Google
Responsibilities
Develop insight-backed media strategies for CPG clients; Advise teams on best practices for media strategy development, plan building, optimization and measurement; Build collaborative relationships with key client stakeholders and partner agencies; Foster relationships with key stakeholders at assigned retailers and key vendors; Keep up to date with and vet emerging platforms, shopper media vendors and innovation trends; Collaborate with Media Activation and Retail Consultancy teams to oversee execution and optimization of media plans; Develop POVs for clients on the value of different media vehicles; Help define and continuously improve media strategy product and service offerings
Seniority
Manager, hands-on IC