Associate Director, Programmatic
Core
Leads and oversees programmatic buying strategies, managing a team of specialists to optimize campaign performance and deliver client results.
Role type
Senior IC programmatic buying manager (team lead)
Builds
Data-driven programmatic advertising campaigns across digital channels
Domain
Digital media advertising / Healthcare
Required skills
Programmatic buying strategy, DSP/DMP management, team leadership and mentorship, data analysis (Excel), cross-functional collaboration, campaign optimization, resource management, strategic forecasting
Preferred skills
Knowledge of healthcare media landscape, advanced PowerPoint presentation skills, process improvement methodologies
Technologies
DSPs, DMPs, Excel, PowerPoint
Responsibilities
Lead and mentor a team of managers and associates on programmatic strategies and optimization; Provide senior-level expertise to internal teams and external clients; Ensure campaigns are optimized for performance using data-driven recommendations; Maintain relationships with data, inventory, and platform partners; Define and implement best practices for programmatic buying and reporting; Collaborate across teams to ensure integrated multi-channel strategies; Support senior leadership in forecasting resource needs and driving revenue growth.