Creative Strategist
Core
Shape brand, creative, and communication strategies that create meaningful connections between brands and people, translating insights into strategic directions for impactful creative work across channels.
Role type
Senior IC creative strategist (brand & communications)
Builds
Integrated marketing campaigns and brand stories for local and international clients
Domain
Advertising, media, and communications
Deliverable
product features
Required skills
Brand strategy, consumer behavior analysis, creative briefing, integrated campaign planning, cultural intelligence, strategic storytelling, stakeholder management, project management
Preferred skills
Experience with integrated campaigns beyond social media, knowledge of marketing communications, ability to develop strategic frameworks
Technologies
N/A
Responsibilities
Develop brand, communication, and creative strategies for clients; conduct target group, market, category, and culture research; translate business goals into strategic recommendations and communication approaches; contribute to campaign platforms, messaging frameworks, and brand stories; collaborate with creative teams on integrated communication plans; develop insight-driven creative briefs; monitor consumer behavior and cultural shifts; analyze research and campaign performance; support workshops and insight-generation sessions; collaborate with cross-functional teams including account management, production, media, and data teams.
Seniority
Mid-level, hands-on IC