Measurement Lead
Hybrid
Core
Lead marketing measurement strategy for a global consumer goods client, connecting business and media objectives to KPIs and influencing investment decisions.
Role type
Senior Marketing Measurement Lead
Builds
Marketing effectiveness frameworks, MMM models, and Test & Learn roadmaps
Domain
Marketing analytics and media planning
Deliverable
dashboards & analysis
Required skills
Marketing measurement, econometrics, media analytics, MMM interpretation, experimentation design, causal measurement, ROI analysis, strategic leadership
Preferred skills
Data science, digital analytics, coaching experience
Technologies
MMM, geo-lift tests, incrementality studies
