Senior Influencer Manager
Core
Lead influencer strategy and execution for multiple brand clients, connecting creator activity to business goals.
Role type
Senior Influencer Manager (Agency)
Builds
Influencer marketing campaigns, ambassador partnerships, and creator content for brand clients.
Domain
Digital Marketing / Influencer Marketing
Deliverable
client delivery
Required skills
Influencer marketing strategy, talent management, relationship building with creators and agents, contract negotiation, KPI setting and ROI analysis, team leadership and mentoring, cultural trend analysis.
Preferred skills
Experience with celebrity, macro, micro, and UGC talent; agency-side or in-house background.
Technologies
Social media platforms, influencer management tools.
Responsibilities
Lead influencer strategy across pitches and live campaigns; shape creator recommendations across talent tiers; build relationships with talent, agents, and client stakeholders; lead negotiations on fees, contracts, and exclusivity; own programmes from strategy to delivery; set KPIs and evaluate performance; manage and mentor Influencer Managers.
Seniority
Senior, hands-on IC with team leadership responsibilities.