Vice President, Influential
Core
Lead the influencer offering within PR agencies as a trusted senior advisor, blending client counsel, business development, team leadership, and big-idea campaign development to drive brand influence and measurable results.
Role type
Vice President, Influencer Marketing
Builds
Influencer marketing strategies and campaigns for major brands
Domain
Marketing / Communications / Influencer Marketing
Required skills
Influencer marketing strategy, Integrated communications, Client relationship management, Business development, Team leadership, Budget management, Creative strategy, Trend spotting, Account profitability, Pitch leadership
Preferred skills
Experience with social media platforms, Data-driven insights, Entrepreneurial mindset
Technologies
AI tools, Social media platforms
Responsibilities
Build trusted senior client relationships and provide expert counsel on influencer strategies. Manage all facets of client programs including research, strategy development, campaign planning, execution, and performance analysis. Drive new business by leading pitches and advising on influencer strategies. Develop award-worthy, insight-driven creative ideas that strengthen brand influence. Provide strategic leadership to a team by managing staffing, aligning resources to budgets, and mentoring talent.
Seniority
Senior, hands-on IC with team leadership