Manager, Programmatic
Core
Owns strategic planning and campaign execution for assigned clients, managing online biddable media campaigns and programs while meeting performance expectations.
Role type
Manager, Programmatic Media Buying
Builds
Online biddable media campaigns (auction/exchange based performance media, audience-based buying, remarketing) for agency clients
Domain
Digital Marketing / Programmatic Advertising
Required skills
Programmatic media buying, DSP management, campaign optimization, client relationship management, proposal formulation, campaign QA, spend reporting, team coaching, AI-powered optimization tools, predictive insights translation
Preferred skills
Leadership/management experience, project management, traditional media planning
Technologies
The Trade Desk (TTD), DV360, Amazon DSP, DoubleClick Bid Manager, Microsoft Excel (Pivot Tables, VLOOKUPS)
Responsibilities
Complete, manage, and optimize online biddable media campaigns for agency clients; Develop, grow, and maintain relationships through exceptional client service; Formulate proposals for new client opportunities; Manage delivery of creative assets, insertion orders, and campaign documentation; Partner with Analytics team on campaign measurement reporting; Provide regular insights to clients detailing performance and optimizations; Work with media partners to ensure accurate platform implementation; Troubleshoot issues on pre-production and live campaigns; Oversee campaign QA process; Generate and manage monthly bill/pay and spend reporting; Coach, manage, and educate Analysts and Sr. Analysts; Lead programmatic strategy using AI-powered optimization and forecasting tools; Enable and govern AI use across the team by refining workflows and providing training.
Seniority
Manager, hands-on IC with team leadership