Manager, Paid Search
Core
Day-to-day steward of search media for assigned brands, leading campaign development, activation, and innovation while managing analysts.
Role type
Manager, Paid Search
Builds
Search campaigns and strategies for client brands
Domain
Digital Marketing / Paid Search
Required skills
Paid search strategy, Microsoft Ads, Bing Ads, Google Ads, campaign management, budget pacing, bid adjustments, team leadership, data analysis, Excel (VLOOKUP, pivot tables), client relationship management
Preferred skills
AI-powered platform features (smart bidding, audience signals), performance forecasting, new business pitch development
Responsibilities
Develop account strategy, KPIs, and partner selection; lead client relationships and partner agency communication; direct analysts on keyword and audience research; oversee campaign trafficking and budget/billing accuracy; manage campaign budgets, pacing, and bid adjustments; develop optimization and testing plans; contribute to agency-level and client-specific POVs.
Seniority
Manager, hands-on leadership