Influencer Marketing Director
Core
Lead ambitious UK and global creator programmes, turning client objectives and cultural insight into work that connects creators, media, and measurable outcomes.
Role type
Senior Influencer Account Director
Builds
Influencer campaigns for well-known brands
Domain
Marketing / Influencer & Creator Economy
Deliverable
client delivery
Required skills
Influencer/creator/social media agency leadership, end-to-end influencer delivery (management, contracting, compliance), senior client relationship management, commercial judgement (budgets, scopes), measurement and reporting, creator culture knowledge
Preferred skills
Navigating ambiguity, supporting colleagues
Technologies
Social platforms, measurement frameworks
Responsibilities
Lead senior client relationships across complex influencer programmes; Turn client objectives and insights into practical influencer recommendations; Set operational plans covering milestones, budgets, and dependencies; Guide teams through creator selection, negotiation, contracting, and delivery; Oversee campaign quality and commercial performance; Connect influencer activity to KPIs and business objectives via reporting; Shape pitches and product development based on campaign learning.
Seniority
Senior, hands-on IC