Analyst, Paid Social Media
Core
Junior-level analyst supporting the planning, execution, optimization, and analysis of paid social media campaigns to deliver actionable insights and performance-driven recommendations for client business objectives.
Role type
junior IC paid social media analyst
Builds
paid social media campaigns for high-profile brands across various industries
Domain
digital marketing / social media advertising
Deliverable
client delivery
Required skills
paid social campaign management, data analysis, campaign reporting, platform tools proficiency, Excel proficiency, strategic recommendations
Preferred skills
digital media operations, agency experience, native platform tools, third-party technologies (APIs, reporting tools)
Technologies
Meta (Facebook/Instagram), TikTok, Excel, APIs, reporting tools
Responsibilities
Support day-to-day execution and optimization of paid social campaigns across leading platforms, ensuring alignment with client objectives and best practices; Assist in developing and activating paid social strategies, including campaign setup, QA, pacing, and performance monitoring; Analyze campaign performance data to identify trends, insights, and optimization opportunities across targeting, creative, bidding, and budgets; Partner with the Paid Social Manager to help deliver strategic recommendations and ongoing channel expertise; Contribute to campaign reporting by tracking key performance metrics and translating data into clear, actionable insights; Support customer, media, brand, and market research efforts that uncover new opportunities and inform future strategies.
Seniority
Junior, hands-on IC