Senior Analyst, Data Strategy
Core
Drive strategic thinking and economic insight for healthcare clients by uncovering growth paths, optimizing marketing budgets, and laying strategy foundations.
Role type
Senior IC data strategy analyst (marketing focus)
Builds
Integrated marketing analytical solutions, strategic roadmaps, and measurement frameworks for client engagements
Domain
Healthcare marketing, digital strategy, and consumer analytics
Deliverable
dashboards & analysis
Required skills
quantitative analysis, statistical modeling, segmentation, ROI analysis, financial modeling, test design, program measurement, strategic communication, database marketing, integrated channel marketing
Preferred skills
SAS, SPSS, proposal writing, lifetime value modeling
Technologies
Microsoft PowerPoint, Word, Excel, SAS, SPSS
Responsibilities
Provide integrated marketing analytical solutions across customers and channels; Conceptualize and communicate strategic solutions; Collaborate with clients to develop clear business and measurement objectives; Apply quantitative methods to analyze information from multiple data sources; Prepare analysis and tracking of marketplace, technology, and consumer demographic trends; Develop and maintain functional expertise in database marketing and analytical tools.
Seniority
Senior, hands-on IC