Marketing Data Analyst III
Core
Support data-driven decision making for the Interventional Oncology and Embolization marketing organization by analyzing complex datasets, generating actionable insights, and applying advanced analytics and AI to improve customer engagement and optimize marketing performance.
Role type
Senior Marketing Data Analyst
Builds
Dashboards, reports, segmentation models, and AI-driven insights for marketing activation
Domain
Healthcare / Medical Devices / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Advanced analytics, Machine learning, Predictive modeling, Customer segmentation, Data visualization, SQL, Python, Tableau, Salesforce, IQVIA data analysis
Preferred skills
Generative AI application, Attribution modeling, Omnichannel marketing strategy
Technologies
Salesforce, SAP, Tableau, IQVIA, Python, SQL, Machine Learning frameworks
Responsibilities
Analyze data from internal systems and healthcare sources to identify trends; Develop dashboards to monitor campaign performance and physician engagement; Apply predictive analytics and ML models to forecast demand and segment healthcare providers; Track and optimize KPIs such as HCP engagement, lead generation, and ROI; Support omnichannel marketing initiatives with data-driven recommendations; Develop segmentation models for hospitals and key accounts.