Supervisor, Strategy
Core
Manage day-to-day Media Planning and Strategy functions for a client brand, developing and executing media plans to reach target audiences.
Role type
Supervisor, Media Planning and Strategy
Builds
Media plans and strategies for assigned business units
Domain
Advertising / Media Planning
Required skills
Media planning, Strategy development, Media vehicle evaluation, Media performance analysis, Marketing data interpretation, Project management, Resource management, Client presentation, Team supervision, Budgeting and scheduling
Preferred skills
Agency experience, Cross-channel media knowledge, Proprietary software proficiency, Activation/Negotiation team understanding
Technologies
Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI
Responsibilities
Develop and execute strategy for the functional area, Evaluate media vehicles to determine effectiveness, Assess media performance against objectives, Research and interpret marketing data, Manage projects and resources, Supervise and motivate direct reports, Coordinate with inter-agency partnerships, Manage client setup and billing processes
Seniority
Mid-level Supervisor, hands-on management