Senior Data Science and Analytics Analyst (Media Analytics)
Core
Transform data into actionable insights to optimize cross-channel media campaigns and inform future planning.
Role type
Senior media analytics analyst
Builds
Measurement frameworks, dashboards, and automated reporting pipelines
Domain
Digital marketing and media analytics
Deliverable
dashboards & analysis
Required skills
Cross-channel media performance analysis, measurement frameworks, audience strategy, paid media metrics, data visualization, data automation, SQL, Tableau/Looker, GA4/Adobe Analytics
Preferred skills
Insight-driven storytelling, campaign optimization, competitive analysis
Technologies
CM360, Meta, Adobe Analytics, GA4, Tableau, Looker, Funnel.io, GCP, SQL, Excel
Responsibilities
Analyze cross-channel media performance to support campaign optimization; Translate data into clear findings and actionable recommendations; Build and maintain intuitive dashboards and reports; Support data automation and pipeline development; Conduct audience, competitive, and performance analysis; Ensure data accuracy and quality across outputs.
Seniority
Senior, hands-on IC