Job
Core
Drive acquisition and media analytics, including incrementality measurements and statistical approaches to optimize marketing budget management across 48 countries.
Role type
Senior Marketing Analyst (Acquisition & Media Analytics)
Builds
Automated tools for channel efficiency, A/B test frameworks, and data pipelines for global acquisition strategy
Domain
Global Marketing Analytics / User Acquisition
Deliverable
production ML models | dashboards & analysis
Required skills
SQL, Python or R for statistical modeling, A/B testing design, incrementality measurement, attribution modeling, BI tools (Tableau, Looker), data pipeline improvement
Preferred skills
Experience with performance channels (Google, Meta, TikTok, OOH)
Technologies
Google, Meta, TikTok, OOH, Tableau, Looker, SQL, Python, R
Responsibilities
Evaluate performance of marketing campaigns across acquisition channels; Build automated tools to improve channel efficiency; Design and analyze A/B tests; Contribute to marketing budget planning by forecasting outcomes; Partner with data engineering to improve data pipelines; Develop analytical logic for user segmentation and behavioral triggers
Seniority
Senior, hands-on IC
