Associate Director, Paid Search
Core
Lead the development and execution of innovative search marketing strategies, overseeing a team of Search Supervisors, Strategists, and Coordinators while integrating AI and emerging technologies to drive superior business performance.
Role type
Associate Director, Search Marketing (Strategic Leadership)
Builds
Integrated digital marketing campaigns and AI-powered search operations for brand clients
Domain
Digital Marketing / Search Engine Marketing (SEM)
Required skills
Search Engine Marketing (SEM) strategy, Team leadership and mentorship, Advanced analytics, Client relationship management, Integrated digital marketing strategy, AI/LLM integration, Python programming, Campaign optimization, Business development
Preferred skills
Experience with Large Language Models (LLMs), Knowledge of online campaign measurement methodologies, Proficiency in Microsoft Excel and Google Analytics/SA360
Technologies
Python, Large Language Models (LLMs), Google Analytics, SA360, Google Ads, Bing Ads, Microsoft Excel
Responsibilities
Lead the development and execution of innovative search marketing strategies; Serve as the primary contact for clients; Create and orchestrate teams of AI agents to support daily search campaign operations; Monitor and analyze campaign performance; Partner with media planning, creative, and analytics teams; Develop comprehensive quarterly plans and testing frameworks; Lead and inspire a team of 2-7 Search Supervisors, Strategists, and Coordinators
Seniority
Senior, hands-on IC with leadership responsibilities
