Associate Director, Digital Investment (CPG Client)
Core
Cultivate team, client, and marketplace relationships to ensure effective digital investment allocation and drive strategic media agendas.
Role type
Senior management media investment director
Builds
Digital, social, print, OOH, and custom content media campaigns for CPG clients
Domain
Digital media buying and strategic planning
Required skills
Digital media buying and planning, DSP/DMP/Mobile/OLV expertise, strategic investment allocation, vendor/partner management, campaign optimization, billing and reconciliation, client relationship management, strategic presentation
Preferred skills
Experience with ComScore, PRISMA, Doubleclick, cross-functional teamwork, self-starter mindset
Technologies
DSPs, DMPs, Mobile, OLV, ComScore, PRISMA, Doubleclick
Responsibilities
Drive strategic agenda for investment across digital, social, print, OOH, and emerging channels; oversee execution of media buys within budget and timing; lead optimization efforts and troubleshoot ad delivery; manage site invoices and media reconciliations; present post-campaign analyses with recommendations.
Seniority
Senior, hands-on IC with management responsibilities