Senior Vice President
Core
Leads the development of audience strategies that solve client business challenges by synthesizing identity-based data, research, and behavioral signals to define growth audiences and influence behavior.
Role type
Senior Vice President, Audience Insights & Strategy
Builds
Audience strategies, consumer journeys, and points of view for brands across paid, earned, shared, and owned channels.
Domain
Advertising & Marketing / Consumer Insights
Deliverable
dashboards & analysis
Required skills
Audience strategy, consumer insights, market research, media strategy, segmentation, purchase drivers, consumer behavior, identity-based data, first-party data, PESO strategy, business writing, storytelling, senior-client consulting, leadership, team management
Preferred skills
None stated
Technologies
None stated
Responsibilities
Lead client in evolving audience capabilities and establish best-in-class audience strategy approaches. Act as connection point between Lowe's Enterprise and retail media network audience teams. Partner with clients to translate business challenges into audience questions and growth opportunities. Lead development and validation of growth-audience strategies. Synthesize quantitative and qualitative evidence to uncover audience motivations and behavioral drivers. Translate audience insights into implications for communications, content, creative, commerce, and media. Partner with data and analytics teams to size opportunities and validate recommendations. Build trusted relationships with senior clients and lead presentations and workshops. Build, coach, and develop high-performing audience strategists.
Seniority
Senior, hands-on IC with leadership responsibility