Influencer Paid Social Specialist
Core
Build, launch, and manage paid social campaigns to amplify influencer and creator content across platforms like Meta, TikTok, and YouTube, turning creator influence into measurable business outcomes.
Role type
mid-level paid social media buyer specializing in influencer amplification
Builds
paid social campaigns amplifying creator content for global brands
Domain
digital marketing, social media advertising, influencer marketing
Required skills
paid social campaign architecture, platform targeting, budget pacing, analytical skills, creative performance interpretation, campaign tracking, digital marketing funnels
Preferred skills
agency experience, Snapchat/YouTube advertising, first-party data leverage
Technologies
Meta Ads Manager, TikTok Ads Manager, Snapchat Ads, YouTube Ads
Responsibilities
build and optimize paid social campaigns for influencer content, manage campaign structures and bidding, translate influencer strategies into paid amplification plans, monitor KPIs and identify scaling opportunities, develop scalable paid audiences from creator data, collaborate with creative and media teams
Seniority
Junior–Mid, hands-on IC