Associate Director, Precision
Core
Managing daily workflow, strategic proposals, and campaign execution for pharmaceutical advertising clients using programmatic platforms.
Role type
Senior IC account director (pharma media)
Builds
Digital media campaigns for pharmaceutical brands
Domain
Digital media buying + pharmaceutical advertising
Required skills
Programmatic media buying, Google Marketing Platform, TheTradeDesk, people management (3+ reports), strategic proposal development, campaign activation, quality control, performance reporting, forecasting
Preferred skills
Generative AI tools (ChatGPT, Midjourney), prompt-based interaction
Technologies
PulsePoint, DeepIntent, Swoop, Healthline, WebMD, Google Marketing Platform, TheTradeDesk
Responsibilities
Directing daily workflow of client campaigns, interfacing with media strategy teams, reviewing client deliverables, owning strategic proposals, monitoring campaign performance, mentoring team members
Seniority
Senior, hands-on IC with people management