Conceptual Copywriter - Durban
Core
Develop conceptual ideas and engaging copy for social media, influencer campaigns, and digital activations for NIVEA.
Role type
Conceptual Copywriter (Digitally Led)
Builds
Social content, influencer campaigns, and digital activations
Domain
Skincare / Digital Marketing
Deliverable
product features
Required skills
Conceptual ideation, storytelling, digital platform expertise, cultural insight, campaign development, strategic brief translation
Preferred skills
Understanding of local culture and trends, fast-paced collaboration
Technologies
Social media platforms, digital activation tools
Responsibilities
Develop conceptual ideas and engaging copy for social media, influencer campaigns, and digital activations. Translate strategic briefs into creative concepts that align with brand tone and identity. Collaborate with the Creative Director and Art Director to ensure cohesive visual and verbal storytelling. Stay ahead of digital trends and apply innovative thinking to content creation. Ensure all copy is optimized for platform-specific formats and audience behaviors. Apply deep understanding of local culture, trends, and consumer insights to create authentic and relatable content.
Seniority
Mid-level, hands-on IC
