Brand Copy Lead
Core
Concepting and writing brand campaigns, headlines, and copy for a voice AI platform, adapting content for global markets and various channels like OOH, audio, and video.
Role type
Senior IC brand copy lead
Builds
Brand campaigns, launch materials, and verbal identity assets for a voice AI platform
Domain
Technology / Voice AI
Deliverable
product features
Required skills
Brand campaign concepting, strategic thinking, copywriting for multiple channels, voice writing, technical product translation, copy editing, verbal identity management, AI tool usage
Preferred skills
Agency and in-house experience, OOH/audio/video portfolio, naming experience
Technologies
AI tools (voice copilots, prompt libraries)
Responsibilities
Lead copy concepting for brand campaigns, write for big canvases (OOH, audio, video, social), partner with design from day one, adapt campaigns for global markets, own application of verbal identity across brand surfaces, run brand copy review, evolve voice guidelines, build copy playbooks and templates
Seniority
Senior, hands-on IC