Digital Copywriter
Core
A hands-on copywriter who transforms consumer insights and performance data into high-performing ad copy, scripts, and creative concepts for video, search, display, and social platforms.
Role type
Performance marketing copywriter
Builds
Ad scripts, hooks, headlines, CTAs, and creative concepts for UGC, VSLs, static ads, quiz funnels, and product-page ads.
Domain
Digital advertising and performance marketing
Required skills
Direct-response copywriting, data fluency, consumer research, visual thinking, AI tool usage, multi-tasking
Preferred skills
Agency or DTC/eCommerce experience, writing for supplements/wellness/beauty/pets
Technologies
AI tools for research, ideation, scripting, or copy development (via careerplan.io/jobs/94-002-0F-27D-digital-copywriter-at-quality-score)