Creative Strategist
Core
Develops creative concepts and campaign strategies that translate complex product positioning into growth-driving narratives for global product adoption.
Role type
Senior Creative Strategist (Growth & Product Marketing)
Builds
End-to-end GTM campaigns, launch themes, and creative concepts that move business metrics like adoption and revenue.
Domain
SaaS / Fintech (Crypto infrastructure) / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work -> product features (creative concepts & campaign strategies)
Required skills
Concept development, funnel data analysis, visual direction, motion/video conceptualization, cross-functional collaboration, cultural trend fluency, performance marketing instincts
Preferred skills
Experience with challenger brands, ability to work with agencies and designers, deep understanding of social media formats
Technologies
Figma, social media platforms, video editing tools, analytics platforms
Responsibilities
Develop core creative ideas for product launches and growth campaigns; Set visual direction and art direction briefs for campaigns; Create launch themes that unify landing pages, ads, emails, and sales enablement; Pressure-test concepts against user behavior and funnel data.
Seniority
Senior, hands-on IC
