Journey Planner
Core
Translates growth strategy into a connected media ecosystem architecture, defining audience activation logic and channel roles across Paid, Earned, Shared, Owned, and Commerce touchpoints.
Role type
Senior Integrated Media Planner (PESO Ecosystem)
Builds
Integrated media plans, Audience Activation Blueprints, and Channel Role Frameworks for a global food and beverage client in South Africa.
Domain
Marketing & Advertising (Media Planning)
Required skills
Integrated communications planning, Audience activation logic, Multi-channel strategy (ATL, digital, social, commerce), Plan integration, Specialist briefing, Budget allocation rationale, Measurement thinking
Preferred skills
PESO ecosystem planning, Journey and moment mapping, Plan-level variance analysis
Technologies
PESO frameworks, Media planning tools
Responsibilities
Translate growth strategy into a connected media journey; Define channel roles before specialists create detailed plans; Create Specialist Briefing Packs; Integrate vertical channel plans into a coherent media plan; Define plan-level measurement questions; Own plan-level implications of delivery variance.
Seniority
Mid-Senior, hands-on IC