Associate Director, Paid Search
Core
Senior performance marketing leader driving paid search strategy, execution, and team development for key client accounts.
Role type
Senior IC performance marketing manager (paid search)
Builds
Scalable, data-driven paid search programs and cross-platform roadmaps
Domain
Digital marketing / Performance marketing
Required skills
Paid search strategy, bid management, analytics platforms, team leadership, budgeting and forecasting, platform automation, stakeholder presentation
Preferred skills
Digital marketing experience (social/display), test-and-learn approach, workflow improvement
Technologies
Paid search platforms, analytics platforms, AI-enabled bidding tools
Responsibilities
Own paid search strategy and performance for assigned accounts; Act as a senior client partner leading performance discussions; Develop cross-platform paid search roadmaps; Oversee campaign structure, budgeting, and pacing; Lead, mentor, and develop paid search teams; Ensure quality control across planning, execution, and reporting
Seniority
Senior, hands-on IC with people management