Associate Director, Integrated Strategy
Core
Architect of integrated creator strategy for select Brand Clients, orchestrating influencer marketing functions to achieve strategic and operational excellence.
Role type
Senior IC strategy & client management lead
Builds
Brand-level integrated influencer strategies and campaign execution
Domain
Influencer/Creator Marketing, Social Media Strategy
Required skills
Strategic planning, Client relationship management, Cross-functional collaboration, Data-driven strategy, Campaign oversight, Creator ecosystem knowledge, Platform expertise, Reporting & insights translation, Budget review, Creative direction
Preferred skills
Beauty and culture passion, Fast-paced environment adaptability, Curiosity for new disciplines
Technologies
Captiv8, Traackr, CreatorIQ, Tagger, Sprinklr, Sprout, Talkwalker, Buffer, Power BI, Tableau, Infegy, Comscore, Shareablee, Demographics Pro
Responsibilities
Serve as primary point of contact for Brand Clients ensuring clarity and excellence in execution; Partner with Brand Client Leads and stakeholders to influence strategic direction; Oversee multiple campaigns and workstreams ensuring cross-functional collaboration; Translate brand priorities into actionable, data-backed creator-first strategies; Develop and guide creator strategy including mix, platform approach, and content direction; Translate reporting outputs into actionable insights connecting creator performance to business KPIs; Maintain competitive and cultural knowledge to fuel brand strategies.
Seniority
Senior, hands-on IC with direct management experience