Associate Director, Paid Social
Core
Leading a portfolio of client digital accounts towards stated client and company objectives, managing growth, retention, and satisfaction while directing a team of Paid Social Media Planners.
Role type
Senior IC account director (paid social & digital media)
Builds
Client digital media strategies and performance-based marketing campaigns
Domain
Digital marketing / Media buying
Required skills
Account management, team leadership, media planning, P&L management, client relationship management, performance marketing strategy, conflict management, financial planning, HR planning, segmentation analysis, media mix modeling, ROI measurement
Preferred skills
Agency experience, interactive marketing, business consulting, data-driven targeting, ad serving platforms, online analytics, digital marketing, search engine marketing, display marketing, programmatic marketing, social marketing
Technologies
Ad serving platforms, online analytic solutions
Responsibilities
Develops, manages, and monitors client P&Ls; Implements well-rounded media planning; Collaborates with department leads to deliver new solutions; Prepares and presents annual financial and HR plans; Develops and fosters account relationships; Attends client meetings and interfaces with executive/middle management; Motivates, leads, and manages internal teams; Conducts performance reviews and career path plans for direct reports
Seniority
Senior, hands-on IC with team leadership