Associate Director, Programmatic
Core
Oversees strategic development and execution of programmatic campaigns across Display and Video channels, managing complex spend and driving business outcomes.
Role type
Senior IC programmatic media strategist
Builds
Programmatic media campaigns and strategic proposals
Domain
Digital advertising / Programmatic media buying
Required skills
Programmatic campaign management, DSP strategy, client account management, team leadership, budget forecasting, strategic proposal development
Preferred skills
Tableau, IAS, Innovid interfaces, traditional media planning
Technologies
DV360, Yahoo DSP, Prisma, Tableau, IAS, Innovid
Responsibilities
Direct daily workflow of programmatic campaigns including proposal development, activation, and post-buy recaps; Interface with agency media teams to respond to RFPs and build strategic plans; Review client deliverables for quality; Own development of strategic proposals; Monitor and report on campaign performance; Participate in forecasting exercises; Set and scale AI-enabled programmatic strategy across DSPs
Seniority
Senior, hands-on IC with team management