Director, Paid Social (B2B)
Core
Lead the day-to-day management of paid social campaigns for B2B clients, driving business outcomes through media, data, and technology.
Role type
Senior IC paid social director (B2B)
Builds
Paid social media campaigns and strategies for large B2B client portfolios
Domain
Digital marketing / B2B advertising
Required skills
Paid social strategy, team management, B2B account management, Facebook & Twitter API optimization, AI-driven automation, data analysis, client presentation
Preferred skills
Platform-native automation, dynamic creative optimization, audience expansion, scalable performance frameworks
Technologies
Facebook Ads, Twitter Ads, API tools, Excel
Responsibilities
Motivate and manage a paid social media team in the creation, development, and execution of campaigns; Design strategies for leveraging paid media on social networks to deliver against brand objectives; Develop action plans for achieving and measuring social media success; Define and lead the strategic application of platform-native automation and AI-driven capabilities; Deliver presentations to clients and internal teams showcasing campaign strategy and performance results
Seniority
Senior, hands-on IC with team leadership
