Associate Director, Analytics
Core
Associate Director leading digital analytics strategy, acting as an Adobe Subject Matter Expert and technical architect to build a data-driven, privacy-compliant foundation for client business outcomes.
Role type
Senior IC Digital Analytics Leader (Adobe/GA4 SME)
Builds
Data-driven reporting frameworks, privacy-compliant tagging infrastructure, and insights for paid media and site analytics.
Domain
Digital Marketing / Media Analytics / MarTech
Required skills
Adobe Analytics & Launch, GA4, Web SDK, AEP, Server-side tagging (Adobe Edge, GTM Server), JavaScript/TypeScript, SQL, Data Visualization (Tableau/PowerBI), Consent frameworks (OneTrust), Client management
Preferred skills
React/Next.js, BigQuery exports, R
Technologies
Adobe Analytics, GA4, Web SDK, AEP, Adobe Edge, GTM Server, OneTrust, BigQuery, Tableau, PowerBI, JavaScript, TypeScript, SQL, React, Next.js
Responsibilities
Serve as Adobe Analytics and GA4 SME for internal and external teams; Educate media analytics teammates on respective Analytics platforms, reporting & insight use cases; Ensure Analytics Reporting & Segment Alignment; Work with Publicis Platform teams on reporting integrations; Act as Client point of Contact for media and site analytics initiatives; Leverage data to identify key touch points/factors that drive business decision making; Support migration efforts while maintaining and enhancing current Tagging and Privacy Infrastructure.
Seniority
Senior, hands-on IC
