Director- Digital
Core
Lead digital strategy and execution across a portfolio of leading brands, driving digital transformation and delivering measurable business impact.
Role type
Senior IC Director – Digital
Builds
Integrated digital media strategies and consumer journeys across Search, Social, Programmatic, Video, Display, and E-commerce.
Domain
Digital Media & Marketing
Required skills
Digital Media Strategy, Performance Marketing, Paid Search, Paid Social, Programmatic, Display, Digital Video, Audience Strategy, Data Analytics, E-commerce, MarTech, AdTech, Media Optimization, Digital Transformation, AI, Team Leadership
Preferred skills
Experience in media/digital agencies, FMCG/consumer goods categories, leading large teams, managing senior stakeholders
Technologies
MarTech, AdTech, AI, automation tools
Responsibilities
Lead end-to-end digital strategy for brand portfolios; Develop integrated strategies across multiple channels; Drive digital consumer journeys; Own media planning and budget allocation; Leverage data for targeting and personalization; Partner with cross-functional teams; Drive innovation in MarTech/AdTech/AI; Establish and monitor digital KPIs; Lead and mentor high-performing teams
Seniority
Senior, hands-on IC