Manager- Strategy
Core
Strategy and analytics professional combining audience understanding, category intelligence, media strategy, and measurement to solve business problems for leading clients.
Role type
Manager-level strategy and analytics lead
Builds
Audience-led growth strategies, insight-led narratives, executive-ready presentations, and measurement approaches
Domain
Media communications, marketing analytics, consumer insights
Deliverable
dashboards & analysis
Required skills
audience profiling, category intelligence, media strategy, MMM analysis, ROI analysis, data synthesis, executive storytelling
Preferred skills
Power BI, Tableau, Excel, marketing effectiveness frameworks
Technologies
GWI, TGI, YouGov, Comscore, Power BI, Tableau
Responsibilities
Lead audience profiling and segmentation projects using syndicated sources. Develop audience, category, and competitive deep dives. Translate consumer and market insights into actionable recommendations. Support MMM, ROI, and attribution projects. Build executive-ready presentations for clients and stakeholders. Partner with strategy, planning, and data teams.
Seniority
Manager, hands-on IC with team support