Director, Analytics
Core
Design data strategies tying client marketing to business goals, lead AI-enabled analytics integration, and deliver measurement plans using data storytelling.
Role type
Director, Analytics (Strategy & Team Lead)
Builds
Measurement plans, AI-enabled analytics workflows, and data-driven insights for media clients.
Domain
Digital Media, Marketing/Advertising, Analytics
Deliverable
dashboards & analysis
Required skills
Data strategy design, AI-enabled analytics integration, measurement plan design, data storytelling, Python, R, SQL, Ad Server management, BI software, cloud computing (AWS/Azure/GCP), advanced statistics, MMM, cross-device measurement, database design, ETL.
Preferred skills
Agency experience, Digital Media/Marketing industry knowledge, advanced analytics methods (linear regressions, multi-touch attribution), ad verification tools, DMP/DSP analysis.
Technologies
Python, R, SQL, DoubleClick, Google Analytics, Adobe Site Catalyst, AWS, Azure, GCP, IAS, Moat, GfK, Nielsen, comScore.
Responsibilities
Design data strategies aligning marketing with business goals, partner with analysts to manage client deliverables, lead integration of AI analytics solutions, build and execute Analytics strategy with VP, present complex ideas to senior-level clients.
Seniority
Director, strategic leadership with hands-on technical direction
