Vice President, Analytics & Measurement
Core
Lead a team of Managers to design campaign measurement plans, formulate account visions, and use data to tell compelling stories for clients.
Role type
Senior leadership analytics manager (media/digital)
Builds
Campaign measurement plans and data-driven narratives for client accounts
Domain
Digital media, marketing, advertising
Deliverable
dashboards & analysis
Required skills
Campaign measurement planning, team coaching/mentoring, strategic vision formulation, Python, R, SQL, Ad Servers (DoubleClick), web analytics (Google Analytics, Adobe Site Catalyst), third-party research (Nielsen, comScore), online advertising channels, advanced analytics (attribution, MMM, machine learning), cloud computing (AWS, Azure, GCP), ad verification tools, DMP/DSP analysis
Preferred skills
Agency experience, Digital Media/Marketing industry experience, Engineering/Product team collaboration
Responsibilities
Manage team deliverables, coach teams on measurement plans, present to executive clients, develop analytics frameworks, cultivate analytics talent
Seniority
Senior, hands-on IC with management responsibilities
