Senior Vice President, Analytics
Core
Lead analytics strategy, measurement processes, and team direction for a global media agency, converting campaign data into actionable insights for clients.
Role type
Senior leadership (SVP) analytics strategist and team manager
Builds
Strategic analytics roadmaps, repeatable measurement processes, and client data insights
Domain
Digital advertising, media buying, and programmatic marketing
Deliverable
dashboards & analysis
Required skills
Strategic vision development, team leadership, data processing automation, digital attribution modeling, third-party data integration, online advertising channel expertise, client stakeholder management
Preferred skills
Business intelligence tool proficiency, Ad Tech/Mar Tech platform experience, relational database management, storytelling and communication
Technologies
QlikView, Tableau, Adobe, Blue Kai, TURN, VisualIQ, Convertro, SQL Server, MS Access, Oracle
Responsibilities
Develop and deploy strategic vision for analytics maturity roadmap, lead and manage a team of data experts and media analysts, recommend best practices for data automation, provide strategic data recommendations to clients, participate in business development, evaluate data-driven vendors
Seniority
Senior, executive leadership (SVP)
