Director, Investment
Core
Director of Digital Investment responsible for activating digital strategic plan development and implementation for client accounts in Technology and Financial sectors.
Role type
Senior IC media investment director
Builds
Digital and print media campaigns for Technology and Financial clients
Domain
Media buying and planning (Digital/Print)
Required skills
Digital media buying, Strategic planning, Campaign management, Vendor liaison, Data analysis, Presentation skills, Negotiation, Consumer insights, Ad serving platforms, Billing management
Preferred skills
Prisma, DCM, Nielsen, Comscore
Technologies
Medialets, Vindico, DFA, Excel, PowerPoint
Responsibilities
Assist with planning and implementation for client accounts across digital and print; Play a leading role in all aspects of campaign management including vendor liaison and reporting; Training/Support for Assistant Planners in billing, reporting, trafficking, analytics and research; Assist in presentation of data, insights and media to clients; Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations; Manage Social/LinkedIn campaigns reaching financial advisors in institutional investors – analyze, optimize content performance and present recommendations to client; Assist supervisor in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations; Draw actionable insights based off syndicated data, Nielsen, Comscore, Strategy, TNS, adrelevance and Quantcast; Create dynamic presentations that effectively communicate to our clients; Prepare and deliver buying and or digital trafficking specs and guidelines.
Seniority
Senior, hands-on IC with management responsibilities