Vice President, Programmatic
Core
Senior client lead and strategic partner driving programmatic media strategy, cross-channel planning, and operational leadership for a healthcare media agency portfolio.
Role type
Senior IC Vice President (Programmatic Media)
Builds
Holistic media strategies, client success plans, and revenue forecasts for healthcare brands.
Domain
Digital Advertising / Programmatic Media / Healthcare
Required skills
Programmatic marketing expertise, Cross-channel media strategy, Financial acumen, Client relationship management, Team leadership, Revenue forecasting, Excel proficiency, PowerPoint proficiency, Digital advertising trends knowledge
Preferred skills
Agency-wide initiative leadership, Platform technology innovation, Staff development, Thought leadership
Responsibilities
Lead and oversee all aspects of programmatic strategy, Develop and execute holistic media strategies that extend beyond programmatic, Identify and address operational challenges, resource needs, and client relationship dynamics, Guide teams in managing multiple accounts with an in-depth understanding of financial models, Provide strategic leadership in client meetings and act as the escalation point, Lead revenue forecasting and cross-functional collaboration, Ensure optimal team performance through active mentoring, Champion agency-wide initiatives, Serve as a thought leader within the agency and industry, Oversee staffing, resource allocation, and work-life balance, Lead the development and implementation of innovative solutions in platform technology, Advocate for staff growth and conduct performance reviews
Seniority
Executive, Strategic Leadership