Mid-Senior ATL Media Planner
Core
Own the translation of approved strategy into clear, accurate, and executable media plans, flowplans, and schedules for Toyota's ATL campaigns, managing implementation, delivery, and post-campaign learning.
Role type
Mid-Senior ATL Media Planner
Builds
Detailed ATL channel media plans, flowplans, and executable media schedules for Toyota South Africa
Domain
Automotive advertising, Above-the-Line (ATL) media planning
Required skills
Media planning, flowplan ownership, campaign implementation, media owner management, budget and commercial management, campaign optimization, reporting and post-campaign analysis
Preferred skills
Strategic thinking, commercial awareness, detail focus, proactive communication, accountability
Technologies
Media planning platforms, flowplan tools, reporting tools
Responsibilities
Translate approved strategy into detailed ATL channel, media owner, and placement recommendations; Develop accurate and up-to-date media plans, schedules, and flowplans; Interrogate proposals objectively rather than forwarding media-owner recommendations without a clear point of view; Own the flowplan as the definitive working record of the campaign investment; Coordinate bookings, material requirements, and deadlines with relevant teams; Take responsibility for the accuracy of campaign budgets and the latest financial position; Monitor live campaign delivery against the approved plan and agreed objectives; Own the accuracy, completeness, and timely delivery of reporting for the ATL campaigns
Seniority
Mid-Senior, hands-on IC