Tracking Expert Data Analyst Informatiker:in (m/w/d)
Core
Establishing reliable data foundations for digital marketing decisions by conceiving and implementing tracking strategies, setting up tag management systems, and enabling data-driven forecasting.
Role type
Senior Data Analyst (Tracking & Analytics)
Builds
Tracking strategies, tag configurations, and data pipelines for digital marketing services
Domain
Digital Marketing / Web Analytics
Required skills
Google Tag Manager, Server Side Tracking, Meta Conversion API, Consent Management Solutions, JavaScript, HTML/CSS, Data Analysis, Reporting, Team Leadership
Preferred skills
Data Visualization Tools (e.g., Google Looker Studio), Machine Learning
Responsibilities
Conceive and implement DSGVO-compliant tracking strategies; Set up, optimize, and test Google Tag Manager containers; Implement Server Side Tracking and Meta Conversion API; Establish quality assurance standards for tracking in web projects; Act as the point of contact for company-wide tool usage; Lead and mentor a small core team of data analysts.