Webanalyst (m/w/d) – Tracking, GA4 & BigQuery - in Dresden
Core
Responsible for reliable tracking setups, clean data structures, and meaningful analyses to make marketing campaigns and customer projects measurable.
Role type
Senior IC web analyst (tracking & data engineering)
Builds
Tracking implementations, data models, and automated data pipelines for marketing and client projects
Domain
Digital Marketing & Data Analytics
Required skills
Google Tag Manager, Google Analytics 4 (GA4), Google BigQuery, JavaScript, Data Modeling, ETL Processes, API Integration, Data Pipeline Development, Error Analysis, Workflow Automation
Preferred skills
Python (Pandas, NumPy), Looker Studio, AWS, MongoDB, Machine Learning, Predictive Analytics
Responsibilities
Design, implement, and develop tracking setups with Google Tag Manager; Prepare data from GA4 and other sources in BigQuery for analysis and dashboards; Develop efficient workflows and data pipelines using APIs and ETL; Monitor tracking and data processing to identify and resolve issues early; Collaborate with Performance Marketing, Development, and Data teams on technical solutions