Senior Digital Analytics Specialist
Core
Design and maintain data layer specs, implement and validate analytics tags (client/server-side), and build advanced analyses to drive client revenue decisions.
Role type
Senior Digital Analytics Specialist (IC with team leadership)
Builds
Production analytics implementations, data quality monitoring dashboards, and strategic measurement POVs
Domain
Digital Media & Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis
Required skills
GA4, Google Tag Manager, JavaScript (ES6/jQuery), BigQuery, SQL, Server-side tagging, Consent management platforms, Mobile app analytics (Firebase/AppsFlyer), Technical documentation
Preferred skills
Tealium, Adobe Launch, CDPs (AudienceStream/BlueConic)
Responsibilities
Design and maintain Solution Design References (SDRs) and data layer specifications; Implement and validate analytics tags and marketing pixels using Google Tag Manager; Configure and validate cross-domain tracking in GA4; Write JavaScript functions to capture data and troubleshoot implementation discrepancies; Build and run advanced analyses in GA4 and BigQuery; Manage and mentor a small team of analysts and engineers; Partner with stakeholders to translate requirements into technical projects; Maintain proactive monitoring infrastructure for data quality issues
Seniority
Senior, hands-on IC with team management
