Journey Planner
Core
Translates growth strategy into a connected media ecosystem, defining audience activation logic and channel roles across paid, earned, shared, owned, and commerce touchpoints.
Role type
Senior IC media planner (integrated/PESO)
Builds
Integrated media plans and specialist briefing packs for global clients
Domain
Media & Advertising
Required skills
Communications planning, Audience activation, Channel understanding (ATL, digital, social, commerce), Integration, Briefing discipline, Budget logic, Measurement thinking
Preferred skills
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Technologies
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Responsibilities
Translate growth strategy into a connected media journey; Define how the growth audience can be reached, influenced and moved across paid, earned, shared, owned and commerce touchpoints; Build the media ecosystem architecture; Define the role of each channel before specialists create detailed plans; Create the Specialist Briefing Pack for channel specialists; Integrate vertical channel plans into one coherent media plan; Ensure the plan ladders back to the JTBD and strategic growth objective; Define plan-level measurement questions with the Measurement Lead; Own the plan-level implication if a channel under-delivers or materially over/under-performs.
Seniority
Mid-level (3–6 years experience)