Senior Associate, Planning
Core
Day-to-day steward of media communication for assigned brands, managing budget control and digital media activity flow.
Role type
Senior Associate, Media Planning
Builds
Digital media plans and recommendations for client brands
Domain
Advertising and Marketing
Required skills
Media planning, budget control, online media fundamentals, media math, target audience development, Excel proficiency, system proficiency (MediaTools, MRI, ComScore)
Preferred skills
Competitive systems familiarity (AdViews/Kantar), consumer insights analysis, partner agency collaboration
Technologies
MediaTools, MRI, ComScore, AdViews, Kantar, Excel
Responsibilities
Assist Manager in developing digital media plan options and recommendations; Maintain accurate budget control and flow of media activity; Demonstrate strong understanding of online media fundamentals including media math and target audience development; Gather and analyze research to provide strategic, consumer-insights-driven digital media recommendations; Establish collaborative working relationships with implementation teams to ensure media strategies are delivered; Ensure proper execution of digital media plans by monitoring buys/schedules; Prepare media authorizations per approved plans/project requests.
Seniority
Senior, hands-on IC